MODELING PRECURSORS TO DRIVE GSTN ADOPTION INTENTION IN RURAL INDIA

Envisioning a common tax system in India 2017, GSTN is relatively new concept, and businesses rural areas of the country need to study adoption using Technology Acceptance Model UTAUT variables. Rural near Lucknow, Uttar Pradesh, were studied exploratorily conclusively. The findings suggest keeping GSTN's interface structure simple so users can use it easily. website user-friendly designed for taxpayers, but most respondents professional help. cumbersome, say users. must protect payer privacy. It should its users' privacy train Indians GSTN.This research paper takes into consideration PS (Perceived Simplicity usage), PU Utility) RO (Risk Observed) as first variables needed be achieved order drive intent adopt GSTN. This was based on premise that there relationship between Adoption Use